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“As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering.It’s a very exciting place to be, and we’re still far from reaching saturation point.”Key functions The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences.We first get a clear understanding of our clients and their relationship goals, needs and wants through our personal consultation, and on that basis introduce our clients to matches with real potential.Matches come from our exclusive "introduction plan" client base; our nationwide "pool membership"; events we attend throughout the Bay Area; the Matchmaking Institute's nationwide network; our nationwide contacts; as well as our everyday lives (including various professional, cultural, social and charitable organizations).

But after it launched in New York City, Boston, and San Francisco, the site began to garner attention from the press.With an array of established market leaders, it’s incredibly important that you offer a unique service that sets you apart from competitors.Setting up a site for specific tastes or fetishes is a good way of establishing a target audience and finding a gap in the market. Our selective clients wish to invest their limited time meeting only with people who have the greatest potential to be their special someone. Intersections Matchmaking is a premium personalized matchmaking service designed for proactive professionals, executives and entrepreneurs who recognize that their choice of that special someone is a pivotal life decision best not left to chance alone.Jason Del Rey was a senior reporter covering technology, branding, and company culture for Inc. Before joining Inc., his work appeared in Newsday, The (Newark) Star-Ledger, and the Staten Island Advance, and on In early 2007, Sam Yagan was convinced that Ok Cupid.com, the free dating site he and a partner founded in 2004, wasn't getting enough traffic.